Well, for starters, the 4×6 BACKLIT sign on the concourse level is very well positioned and definitely attracts a lot of eyeballs! Also, there are NO OTHER Real Estate advertisers doing it! The promotions work very well because they are targeted, and because of the huge number of open doors that the affiliation has created. For example, it was great to be the only such Real Estate advertiser during the event broadcast nationally and attracting NHL calibre interest for the Young Guns Tournament. And also to attend the BC Hockey Hall of Fame Dinner and further, to be advertising during big name Concerts that draw attendance from the region…
Now, how about the opportunities created when we are also then able to sponsor a night with the Vees? That was an amazing marketing outcome, including media attention to our effort before the game and subsequent! PLUS, the social media play was huge for this as well, including contact with people from the visiting team’s area!
So, when I can do just like every other Realtor and advertise a small black and white (or maybe color) ad in a print copy insert of a local newspaper…well, there just truly is no comparison. In today’s world of Real Estate, there just has never been a worse time to do the same tired old things! Not when there are other ways to go about your work that create so much more positive results and spinoffs like this kind of effort.
And that is why a Realtor bothers to spend money advertising at the South Okanagan Events Center!
Patrick Murphy 250 486 2529